When crafting an experience it’s always best to put yourself in the shoes of the consumer. The closer you can get the better. If it’s a completely foreign space to you, get someone to show you around.

Malcolm Gladwell has an interesting perspective on contradictions. Instead of trying to avoid them, he welcomes them, in a way. To never contradict a previously held belief or opinion is a scary thought indeed. No growth or new realization. How open can you claim to be?

A kitchen stocked with the essential tools, those routinely used at least once every 3 months. Obstacles are removed for the chef to pick ingredients in a timely manner and get cooking. Suddenly, it’s simple.

Modeling the behavior, the attitude, the posture, is the best way to inspire change in others. Yet even if that proves unsuccessful, the burden to choose for others was never yours to bear. For it is a role that you can not fill.

There’s many ways to make a point. Words are one means and a song yet another. The Course of Empire (1833-1836) is a series of five paintings by Thomas Cole that depicts the rise and fall of empires. Convey your ideas in your style.