An open letter to myself: Honesty is invaluable. If you aren’t capable of being honest with yourself – you literally cannot be honest with others. If others point out a discrepancy in your words – and they’re right – you have a moral obligation to take corrective action. The first step is to apologize. The…

In this post, we dive into the personal side of  “Niche Down: how to become legendary by being different” by Christopher Lochhead and Heather Clancy. The mindset of Niche down is straightforward – find your niche. However, when thinking of finding your niche, I for one, assume a very limiting view. I find that looking for…

build a process and refine it – a science to always be better

Write down your story, hone it until it sounds like a tight conversational pitch. Through telling your story, articulate the problem you’re trying to solve in a super compelling way – where in just two minutes anyone could “get you.” Seriously, I challenge you to do the above exercise. Below, I try the exercise for…

I recently read “Niche Down: how to become legendary by being different” by Christopher Lochhead and Heather Clancy. Here are some insights I pulled from the book. The author starts out by saying “my desire is that this book enables you to focus your life on the exponential value of what makes you different versus…