“I know nothing about airlines, which I think made me eminently qualified to start one..” With both eyebrows raised and a cordial response, while trying to casually illicit the name of the airline to ensure I never fly it, I’d back away slowly from the source of this statement. However, the above quote continues with,…

Setting your clocks 10 min ahead so you arrive on time. Moving your launch date up a week as a trial run. Setting a daily goal for yourself. Breaking down a big project into a few smaller ones.

Hydration is an outcome from drinking water. Friendship is an outcome from connection. Retention is an outcome from engagement. Don’t consume outcomes with inputs.

Surprises can be delightful or catastrophic. Better for someone to be happily surprised than disappointed. Better for someone to be informed and in chaos than blind sided. Identify the right context (and make this space if you have to) set expectations, and the outcome will be gaining trust.