Steve was in his late thirties. With two kids and a part time job in addition to his full time job, he kept busy. But more than keeping busy, he wanted to ward off scarcity and ensure there was always enough. For “not doing enough” was his greatest fear. Although, he didn’t see it that…

The magnitude wasn’t understood. It wasn’t grasped. And at the same time, it couldn’t be. You can not bind the ethereal.

Slow then fast. Fast then slow. But, who’s keeping track?

We built a tool to help our engineers make improvements based on customer feedback faster. Only problem, they weren’t using it. Two clicks to get to the recommendation, wasn’t that easy enough? One click included navigating a list of 24 customer accounts that weren’t sorted in alphabetical order. The other click to select the appropriate…

“I don’t know”, is the starting point, not the end. A step forged forward. Find a path and try.