There are many art forms.

Whether that art form is painting or dancing you can appreciate it without necessarily participating in it.

With that being said selling is an art.

If you are actively engrossed in selling or on the sidelines curious to see what more you can learn, this article is for you.

Within the art of selling, there are many nuances and facets. Particularly two classifications of selling, consultative sales and transactional sales.

Consultative Selling: Co-creating Value

Consultative sales often referred to as the consultative sales approach is one in which customer needs are used as the basis for the sales dialogue (also known as “Needs-Based Selling”).

You don’t know what you’re selling they don’t know what they’re buying. You figure that out together, with the customer.

Transactional Selling: Communicate Value

Transactional selling is a common method of sales in which a sales representative seeks out prospects, develops a relationship and then tries to close a sale. The sales rep finds out what the customer needs and then tries to provide it for that specific sale

Your job is to communicate value. You know what you’re selling, and they know what they’re buying.

Selling is an art, now you’re one step closer to mastery.