Within a corporate company, there’s occasional change.

Within a startup, there’s a plethora of change.

Regardless of the stage of the company, when changes do occur it’s important to communicate them.

To do so, channels of communication must be kept open.

We know that within a close-knit team, it can be difficult to keep everyone informed.

So, of course, it’s going to be harder to communicate updates to an outsider perspective, often the customer.

A valuable tool to accomplish this, conduct a brand audit.

Evaluate information representing the company through a relevant filter. Often in this digital age, that means checking your website and making sure it’s up to date. There are likely errors and inconsistencies in your branding.

If your website isn’t up to date, how much harder is it going to be for you to communicate to your customers?