In this post, we dive into the personal side of  “Niche Down: how to become legendary by being different” by Christopher Lochhead and Heather Clancy.

The mindset of Niche down is straightforward – find your niche.

However, when thinking of finding your niche, I for one, assume a very limiting view. I find that looking for your niche is like looking for a category to place yourself within and ultimately have it shape you.

This book makes the point that when finding your niche it’s good to have the mindset that you can create your own category.

And how in the long run, finding your niche can lead to allowing you to play more broadly.

More details on creating your own category coming in later posts.