Whatever you’re doing – never forget that underneath all the math and talk – we are all emotionally driven human beings.

We don’t act because of equations we follow our beliefs.

Regardless of if you are raising money, interviewing, recruiting employees this remains an underlying truth.

We want to attach ourselves to narratives.

We get behind leaders who we feel connected to.

Act in accordance with this truth – that we are all emotionally driven human beings.

Talk to your friends like you know this is true.

Talk to your boss like you know this is true.

And do what you can to make it easy for people to find reasons to deeply care about you.