As long as our system encourages various types of plunder – rather than making work the easiest way to succeed – we will decline.

– Leadershift by Orrin Woodward and Oliver DeMille

It’s a golden truth that actions are drive by incentives.

Common incentives are to seek pleasure and comfort while avoiding pain and discomfort.

No matter the context, work or relationships – you will want to be aware of this truth.

And from an internal perspective it’s good to be aware of what you are incentivized by?