I’m making a case.

A case for why I believe every sales organization should have a public speaking class of some kind.

1. Public speaking is not an inherited trait or something you’re born with. Public speaking is a SKILL, something you actively develop. Like all skills, honing your ability to speak publicly takes repeated practice and deliberation.
2. Having your sales team, as a group, practice public speaking builds trust within the team and serves as a shared fun experiences!
3. It facilitates mentorship. People love to help others, its one of the most fulfilling things you can do! By creating a space where those who have expertise or skill can be a catalyst for those around them, you create social capital and add value to the company.
4. And one of the most compelling reasons of all: being in a public speaking course will help your sales people sell better!

Now at this point, you’re either sold on the idea OR you have some reservations.

You might be thinking “This is too challenging, I don’t have time to come up with a public speaking course description or activities for a group.”

If that really is your excuse then I don’t think you should host the class, maybe ask someone else to do it, because if you’re starting the group and you aren’t committed your attendees for sure won’t be.

However, in the case that you just need a little extra help I’d love to empower you. Here, I’ve included a mock syllabus that I use for my very own courses.

Go forth, and happy public speaking!