Two common mistakes salespeople make are:

1) Bringing up objections that didn’t exist in the mind of the customer
2) Sharing information that is irrelevant

These mistakes are both fairly self explanatory, when you bring up objection that other customers have had and the customer you’re speaking to at the moment didn’t have, it becomes messy.

Irrelevant information causes the consumer to be overwhelmed. I’m pretty sure we’ve all felt this before when we were trying to make a purchasing decision.

At it’s core, sales is often a practice in overcoming objections.

Make it easy for yourself and avoid these common mistakes salespeople make.

Lastly, shout out to Jeff Bischoff for sharing these nuggets of wisdom.