You’re a semi truck driver.

Your truck delivers Coca-Cola around the country.

And in true Coca-Cola fashion it’s marked with the classic red.

After a few years the red begins to fade, and eventually new tarps are put up.

What happens to the old tarps?

They’re thrown away, typically.

But this waterproof, extremely durable material could have another life.

Enter Freitag, a startup success story recycling the truck tarps for the use cases of bags, fanny packs, and wallets.

No two bags are the same.