In Switzerland there is a small town called Basel.

With a population of only one hundred and seventh thousand there are over three dozen museums in the city.

This appreciation for art and history was a bedrock for what is now internationally known as Art Basel, a for-profit, privately owned and managed, international art fair.

Which if you think about it, is a brilliant money maker for an event manager to start.

Annual art shows are staged annually in Basel, Switzerland; Miami Beach; Hong Kong; and from 2022, Paris.