The cookie factory is churning out cookies like none other.
And now we need to figure out how to get them to market.
We can sell directly to consumers via an online store.
We can work with wholesalers, like Costco.
Or we can work with distributors, a partner that markets, sales and delivers our cookies to retailers.
Ideally we want someone with deep roots in the cookie business, so they can use their established network to promote and sell our product.
We could pick a national and global distributor that specializes in distributing to businesses like restaurants, hotels, grocery stores.
Then you have regional distributors, retail focused, and e-commerce focused distributors.