High risk is expected in at least one of these areas, otherwise someone else would likely have already done it. Feasibility Given the tools, technology, and materials, is the solution you’re envisioning possible? Value Will people actually buy the product and will you be able to reach them? Skill set Do you have the right…

Not what was said but how. And the how led to confusion. The confusion thickened and swirled.

Think of your closest friend. Can you think of the first sentence that was said? Maybe, “What’s your name?” Or maybe, “Can you teach me how to float?”

The pin shows your location. Your location shows rain, you’re dressed for sun. Finding the delta between where you are and where you want to be can only be done if you can identify both point. It would have been better if you had packed an umbrella.

The closer you get, the less appealing it seems. Then suddenly your perspective shifts. It’s less of what it can do for you, and what you can do for it.