The way companies interact with their customers has taken some dramatic changes over the past three decades.

I believe this change was largely created by the development of the internet. The changes that have been brought with technology have forced adaptation. Especially in the way companies market.

• In the past marketers focused on finding customers, now marketers focus on being found.
• Marketing used to be mass advertisement now it’s one on one engagement.
• Marketing was transactional sales now continuous relationships.
• Marketing decisions used to be from the gut now they are quantitative and numbers based.
• Marketing used to be focused on demographic, now the focus is behavioral.

As Peter Thiel, says in his book Zero to One:“Zero to one moment happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

Marketing strategies are constantly changing because the next big thing is different and it’s right around the corner.