400+ years ago Gutenberg launched the printing press.

What a foolish time to bring a book manufacturing system to Europe where 96% of the population were illiterate. When one in twenty five know how to us the product you’re about to launch and learning how to use it (to read) takes years, it’s clearly ridiculous to even consider this product.

When Karl Benz introduced the car to Germany it was agains the law to drive a car. He had to get permission from the King to use the device. There is a fundamental difference between being ready and being prepared. You are more prepared than you realize. You probably aren’t ready and you can’t be ready not if you’re doing something worthwhile.

We always do our best work and take our turn before we’re ready.

These are highlights from, “When it’s your turn [and it’s always your turn]” by Seth Godin.