Three months ago I learned an important distinction between towards and away buyers.
The basic summary is 30% of consumers are towards buyers, buying to get faster, increased services. 70% are away buyers, buying to avoid pain.
Since learning of this distinction in consumers it has been absolutely fascinating to observe the behaviors of myself and those around me.
It has impacted how I talk about products, and how I will advertise for products.
To my core I’m an away buyer.