Yes your product plays a valuable role.
It’s the primary reason you’re in discussion with the potential client.
But beyond your product how can you differentiate yourself?
Provide value outside of the sale.
An easy and impactful way to do so is by giving advice.
Teach your clients how to shake hands, hit a golf ball, or become a more confident speaker.
Be invaluable to them.
Get them a raise.
We don’t buy products, we buy people.