You know why I like the color green?

Because you like the color green!

It is wonderful to delight in what others delight in.

I’ve found it to be a very meaningful way to show love.

It is why I encouraged and commentated over the shoulder of my brother while he played video games.

It is why I congratulated my mom on a conversation she had with someone.

The thing that was important to them, was supported by me.

How can you apply the same principle to business, and show that you care about the things your customers care about?

Photo by Luca Bravo on Unsplash.