An Unforeseen Impact, Revisited

I wrote this a year ago, and it’s still relevant today.

Only now I would emphasize the potential negative impact actions, or the lack thereof, can have.

The difference between baseball and business, however, is that baseball has a truncated outcome distribution. When you swing, no matter how well you connect with the ball, the most runs you can get is four. In business, every once in a while, when you step up to the plate, you can score 1,000 runs. This long-tailed distribution of returns is why it’s important to be bold.

– Jeff Bezos, Internet Association, 2017, (11:20-40)

Jeff Bezos’ profound quote captures some of the reward that risk taking can have as an entrepreneur.

Similarly, the impact of sharing ideas, books, and insight with others can be equivalent to scoring 1,000 runs.

An ideas or trend reaching 1,000 runs has to do with its stickiness factor, a concept discussed in the book “The Tipping Point” by Malcom Gladwell.

Fo example, recently a friend recommended I read the book Captivating. (I’m always looking for new books to read. If you have a recommendation drop me a line.)

Based on the recommendation she shared I read the book, and liked it so much I bought a copy for my sister. My sister loved it and shared the book with my mom. A few months later I was talking to a friend and we were discussing talking to her about the book and bought it for her.

Who knows where the impact will expand beyond there.

One friends recommendation has now reached three people. A much bigger impact than either of us imagined when she initial shared the book.

Share, take risk, it might be a 1,000 out of 10.

Photo by Elvis Ray on Unsplash.

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