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In recent years the freemium model has buckled in for a ride that would make even the Superman ride at six flags proud.
This model’s popularity is not unrelated to the growth of the SaaS (software as a service) market, as the buyer tends to be an employee who tried the software initially and then convinced their company to pay for a fuller version (see Grammarly, Loom, Lucidchart, Mailchimp, etc).
Whatever your strategy, it’s crucial to be clear.
Both internally, why are we doing this, and externally, we’re giving x away for x time frame.
Giving away your product for free is a good idea, sometimes.