Where is the attention on championing preventative measures?

In the book Upstream, a fantastic read all about thinking upstream and trying to prevent problems before they happen, this false dichotomy between progress and prevention is addressed.

Petitioning to solve the root cause is often harder to garner support for than the symptom, because the root cause is less dramatized, visible, and measuring the impact can be more nebulous.

It’s much easier to measure a problem solved than measure the potential damage that was prevented.

“Look at how many bridges we built!” falls flat compared to “Look how many children we saved from drowning in the river!”

The unglamorous, preventative, work is important.