What three takeaways should highlight?

What quotes do I add?

Forget all of that.

Start with the story.

Then, tell the story to your mom.

Ask her what stands out? What did she want to know more about? What was confusing?

Write that down.

Now go tell the story to someone who’s in your target audience.

What stood out to her? What did she want to know more about? What was confusing?

Write that down.

Now take the feedback and iterate. Make the opening better, bridge the gaps, and elaborate (but most likely cut) where you need to.

Editing is welcome, after you have the story.

Start with the story.