I’ve found tremendous value in reading classics. I loosely define classics as books you can continually re-read, gaining new insights each time. “If one cannot enjoy reading a book over and over again, there is no use in reading it at all.” ― Oscar Wilde Based on this definition, what determines a classic is subjective….
Author: Elizabeth Beeli
5 ways to increase attendance at your next event
Everyone has a message. But not everyone has an audience. I’m a conference junky. I’ve presented and attended more conferences than years I’ve been on this earth. However, I’ve never hosted a conference. So it’s interesting to view conferences from the perspective of the organizer. What makes people interested in your event, and how do…
Qualities Of A Quality Conference
I love going to conferences. And today I went to one that could use some improvement. It is one of my favorite things to hear speakers who have a well prepared and supported message. Their presentations bring new ideas to my mind and challenge beliefs I’ve held. In addition, conferences provide the perfect opportunity to rub…
5 ways marketing has changed
The way companies interact with their customers has taken some dramatic changes over the past three decades. I believe this change was largely created by the development of the internet. The changes that have been brought with technology have forced adaptation. Especially in the way companies market. In the past marketers focused on finding customers,…
Don’t limit your sales funnel
A customers journey is not linear. Often traditional marketing funnels have customers entering through a very structured system. Stage one is something like “awareness” and the sequential stages continues until the final purchase. A well-structured sales funnel has its benefits. However, the modern customer has changed. Now customers not only enter at all different stages of the…
