When all you have is statistics you have to guess what your customer is thinking. When you’re in an interview with them you can just: ask. Talk to your customer, frequently. Photo by Mike Kienle on Unsplash.

Once upon a time, 12 reputable English publishers rejected a manuscript. But things turned for the better when the pages found a home in the palms of a girl named Alice. At that point, everything changed. Let’s rewind. Mr. Newton owns a publishing company, Bloomsbury. Manuscripts related to children’s content he brings home to his…

Being an employee is like being payed to learn with someone else taking the majority of the risk. That’s a special opportunity. Bring that mindset tomorrow. Photo by Joel Filipe on Unsplash.

It is not hard for creators to make great arguments for mediocre ideas or give great explanations for indecipherable ideas. In the real world creators won’t be there to give clues. – Sprint, by Jake Knapp Have you ever given someone a new toy or an application you’re very found of and then watched them…

Ideally business interests align with customer interests. After all, what makes a customer happy often benefits the company. However, this is not always true. If removing a pain, creating value, doesn’t change customer behavior, it’s not valuable. A statistic you’ll hear is 9x better is required for a customer to change. Is your solution 9x…