It is not hard for creators to make great arguments for mediocre ideas or give great explanations for indecipherable ideas. In the real world creators won’t be there to give clues.

– Sprint, by Jake Knapp

Have you ever given someone a new toy or an application you’re very found of and then watched them flounder trying to use it?

That’s a poor user experience, which will often lead to frustration and low retention.

But when we’re thinking of ideas we often forget that their experience won’t be with all the background and context we have as we’re building the experience for them.

Take a step back and step into the shoes of your customers.

Photo by Caroline Hernandez on Unsplash.