One of the hardest things to catch is not an animal, but rather the attention span of your audience.
With today’s increasingly short attention spans it presents a significant challenge.
In order to be successful in this venture it demands creativity.
Bill Gates, who’s philanthropy and drive to help 3rd world countries astounds me, did just that when he released misquotes into the audience in the below Ted talk (5:09 – 5:30).
What are outside of the box things you would do to catch the attention of your audience?