Culture is about repetition.
What are the things we habitually celebrate [or don’t], questions we ask [or don’t], outcomes we strive for [or don’t], etc.
These are the elements that end up molding your culture.
Repeating over and over again, through experiences and design, what matters to your company is often what shapes it.
And ideally community, not hierarchy, continues to carry the beat of the drum to ensure accountability.